O USO CRIATIVO DAS MÍDIAS DIGITAIS COMO FERRAMENTAS DE VISIBILIDADE E PRESERVAÇÃO CULTURAL PARA OS JOVENS INDÍGENAS ENAWENÊ-NAWÊ THE CREATIVE USE OF DIGITAL MEDIA AS TOOLS FOR VISIBILITY AND CULTURAL PRESERVATION FOR YOUNG ENAWENÊ-NAWÊ INDIGENOUS PEOPLE

Abstract

ABSTRACT

This research aimed to identify how Young Indigenous people of the Enawenê-Nawê ethnicity use digital platforms to create and share content that reflects their cultures, traditions, and identities. The investigation sought to understand how the Kwai platform affects there presentation and visibility of Indigenous communities, as well as the challenges and opportunities associated with this practice. The methodology adopted is qualitative in nature, with a virtual ethnographic focus, through the analysis of videos. The research revealed a significant phenomenon of community visibility, where Young people are using digital tools to create and share content that reflects their cultures, traditions, and identities, promoting cultural preservation and the visibility of their communities.

Keywords: Digital Platforms; Cultural Preservation; Socio-environmental Resistance; Traditional Knowledge; IndigenousVisibility.